Overall the PEST and SWOT analysis helped me to reflect upon Thornbridge Outdoors and find out their strengths and weaknesses. The process has shown that strengths and assets of the business include qualified coaches, good facilities and a good location. The weaknesses helped me to identify possible future developments that could be made with the key one being a lack of custom at certain times of the year. I put this down to a lack of advertising as I found out that not enough people know about Thornbridge Outdoors and they don't do a lot of advertising. This was the future development that I chose to look at as advertising will help to make them more well known, popular and profitable if it’s done correctly. Its importance is shown by the quote below:
‘In the commercial world marketing has proved to be an effective means of staying in business and making greater profits,’ (Torkildsen, 2005).
This is because advertising is a key part of marketing a product (Kotler, 1990). I related specialist knowledge explaining how to advertise well and where to advertise. This should help to make them bigger and more popular than ever.
Advertising will make them more popular and give staff the opportunity of working full-time instead of part-time. If task culture is used instead of role culture, as I suggested in the fourth blog, this would help to increase the cohesion of the staff. If more jobs became available it could also give local people jobs which would increase the knowledge of them as well.
Bibliography
Kotler, P. (1990). Principles of marketing. 5th ed. NJ: Prentice-Hall.
Torkildsen, G. (2005). Leisure and Recreation Management. 5th ed. New York: Routledge Taylor & Francis group.
When you state that advertising is something thornbridge outdoors must look at to increase there partcipation levels i couldnt agree more. Advertising must be used to get awareness of thornbridge outdoors so people become more interested in taking part. "Advertising is one of the most popular mediums that are used by big businesses to make consumers aware of the product or service they are offering. It is a pitch that is used to convince the consumer to deal with the company, to take advantage of its services, and to make it a long-lasting relation." (P, Lawalani, 2011) Not only will advertising bring more people to thornbridge outdoors but it may also bring long lasting relationships with different people giving the company a long lasting revenue for the future.
ReplyDeleteP, Lawalani, (2011) advantages of advertising, Buzzle